How Apple Uses AIDA to Launch the Next-Gen iPhone
From Tease to Takeoff: How Apple Uses AIDA to Launch the Next-Gen iPhone Attention: Apple releases a teaser trailer on YouTube and social media featuring dramatic, high-quality visuals of the new iPhone, ending with the announcement of the launch date. Interest: Apple publishes a series of blog posts and detailed feature breakdowns on their website, […]
Starbucks’ Mastery of Market Segmentation, Targeting, and Positioning
Brewing Success: Starbucks’ Mastery of Market Segmentation, Targeting, and Positioning Starbucks, a global leader in the coffeehouse industry, leverages sophisticated market segmentation, targeting, and positioning strategies to cater to a diverse customer base and maintain its competitive edge. These strategies, aligned with Kotler and Armstrong’s (2006) marketing principles, have enabled Starbucks to grow from serving […]
Soap of Superstars
The Enduring Allure of Lux: Soap of Superstars About LUX Lux, the renowned beauty soap from Unilever, launched in 1925, has solidified its reputation as the “soap of the stars” both in India and globally. As the first mass-market toilet soap in the world, Lux has consistently captured the spotlight by adeptly adapting to changing […]
How Bumble Mastered Authentic Influencer Marketing to Build a Dating Empire
From Swipes to Billions: How Bumble Mastered Authentic Influencer Marketing to Build a Dating Empire Nowadays, almost everyone has heard of the dating app Bumble, and most of you must’ve used it as well, whether to find a like-minded friend or a partner. But did you know how its founder made it successful while preaching […]
Amul vs Nandini in Karnataka
The Battle of Dairy Giants: Amul vs Nandini in Karnataka In the heart of Karnataka, a fierce battle was brewing, intertwining economics, culture, and politics. This story began on April 5 when Amul, the iconic Gujarat-based dairy cooperative, announced its strategic expansion into the Karnataka market with its brand of milk and curd. What was […]
Netflix Rewrites Marketing Playbook with Customer Obsession
Netflix Rewrites Marketing Playbook with Customer Obsession We all know about Netflix, and we also use it to cure our boredom. Let’s dive a little bit deeper to understand its beginning and the marketing strategy it used to succeed. Introduction: From a humble DVD rental service to a global streaming behemoth, Netflix’s meteoric rise is […]
The Unstoppable Entrepreneur
Priyanka Chopra Jonas: The Unstoppable Entrepreneur Priyanka Chopra Jonas’ journey is nothing short of extraordinary. From winning Miss World to conquering Bollywood and then making her mark in Hollywood, she personifies ambition and resilience. As an actor, singer, entrepreneur, and investor, Chopra has shattered barriers and paved the way for others to follow. Today, on […]
Driving India’s Path to Economic Superpower
The Adani Conglomerate: Driving India’s Path to Economic Superpower India stands on the verge of a significant economic transformation, positioning itself as a vital alternative to China for global investors. Prime Minister Narendra Modi, along with influential industrialists like Mukesh Ambani and Gautam Adani, is steering the country towards becoming a 21st-century economic powerhouse. Central […]
The Entrepreneurial Odyssey of Vineeta Singh, CEO of SUGAR Cosmetics
Breaking Barriers: The Entrepreneurial Odyssey of Vineeta Singh, CEO of SUGAR Cosmetics INTRODUCTION Vineeta Singh, co-founder and CEO of the renowned cosmetic brand SUGAR Cosmetics, rose to prominence as one of the female sharks on Shark Tank India. Throughout Season 1, she garnered recognition not only for her shrewd investments across diverse industries but also […]
Navigating the Bombay Shaving Cream Controversy in the Prachi Nigam Saga
Backlash to Resilience: Navigating the Bombay Shaving Cream Controversy in the Prachi Nigam Saga Bombay Shaving Company (BSC) has carved a niche for itself in India’s grooming industry, with a marketing strategy that blends innovation, customer-centricity, and a touch of nostalgia. Founded by Shantanu Deshpande and his team, BSC has redefined men’s grooming by focusing […]