Attention:

Apple releases a teaser trailer on YouTube and social media featuring dramatic, high-quality visuals of the new iPhone, ending with the announcement of the launch date.

Interest:

Apple publishes a series of blog posts and detailed feature breakdowns on their website, along with demo videos showcasing the new camera capabilities and performance enhancements.

Desire:

Tech reviewers and influencers receive early access to the new iPhone and share their positive experiences and reviews online, emphasizing how the new features stand out from previous models and competitors.

Action:

Apple offers a trade-in program where customers can exchange their old iPhones for a discount on the new model, and sends out personalized email campaigns with a direct link to pre-order the phone.