Wiloframe logo

Priyanka Chopra Jonas: The Unstoppable Entrepreneur

Priyanka Chopra Jonas’ journey is nothing short of extraordinary. From winning Miss World to conquering Bollywood and then making her mark in Hollywood, she personifies ambition and resilience. As an actor, singer, entrepreneur, and investor, Chopra has shattered barriers and paved the way for others to follow. Today, on her 41st birthday, we celebrate her entrepreneurial spirit by highlighting four of her most significant business ventures. 

  • Anomaly: Revolutionizing Hair Care

Anomaly, Chopra’s hair care brand, is a testament to her commitment to quality and sustainability. Launched in the United States and later introduced to India in August 2022, Anomaly blends various natural oils like coconut, castor seed, and jojoba into modern shampoos, conditioners, and more. The brand stands out for its vegan, cruelty-free, and gender-neutral products that cater to a wide range of customers at different price points. Anomaly reflects Chopra’s dedication to creating products that are both effective and environmentally responsible. 

  • Sona: A Culinary Fusion

In 2021, Chopra partnered with her entrepreneur friend Maneesh Goyal to open Sona, a restaurant in New York City. Sona offers a unique menu that fuses Indian cuisine with international flavors, featuring popular dishes such as butter chicken meatballs and the Sona burger. The restaurant has become a hotspot for both Hollywood and Bollywood celebrities, including Mindy Kaling, Kal Penn, and Anupam Kher. Sona represents Chopra’s ability to blend her cultural heritage with modern culinary trends, creating a dining experience that resonates with a diverse clientele. 

  • Purple Pebble Pictures: Championing Regional Cinema

Chopra’s passion for storytelling led her to establish Purple Pebble Pictures in 2015, alongside her mother, Dr. Madhu Chopra. The production house focuses on regional content, bringing compelling stories to a broader audience. Notable films backed by Purple Pebble Pictures include the Marathi film Ventilator (2016) and The Sky Is Pink (2019), in which Chopra starred alongside Farhan Akhtar. Through this venture, Chopra has demonstrated her commitment to promoting diverse voices and narratives in the film industry.

  • Sona Home: Elevating Homeware

Expanding her entrepreneurial portfolio, Chopra launched Sona Home in June 2022 with her business partner Maneesh Goyal. This homeware brand features a sophisticated 45-piece collection that includes dinnerware, gilded bottle coolers, and sumptuous linens. Sona Home aims to bring a touch of global elegance to everyday life, offering products that create a magical atmosphere for any occasion. As described on the brand’s website, “Sona Home brings the world to your table,” reflecting Chopra’s vision of blending style and functionality in home decor. 

  • Beyond the Core Ventures

Chopra’s entrepreneurial journey extends beyond these four core businesses. In 2018, she invested in the dating app Bumble, contributing to its rapid growth and popularity. Her investment portfolio also includes The Holberton School, a coding education start-up, showcasing her interest in technology and education.

In 2020, Chopra became the creative advisor for Bon V!V, a soda water brand, and in 2021, she invested in Apartment List, a rental marketplace, joining its board of directors alongside NBA player Andre Iguodala and baseball star Alex Rodriguez. Her investments also span into the virtual avatar enterprise Genies and the luxury ski wear brand Perfect Moment. 

  • A Legacy of Empowerment and Innovation

Priyanka Chopra Jonas embodies the spirit of a true entrepreneur. Her ventures reflect her diverse interests and her desire to make a meaningful impact across different industries. From hair care to culinary arts, from film production to homeware, and through strategic investments in technology and fashion, Chopra continues to break new ground and inspire others.

As she celebrates her 41st birthday, we acknowledge not only her remarkable achievements but also the relentless drive and vision that fuel her journey. Priyanka Chopra Jonas is not just a global icon but also a beacon of innovation and empowerment, proving that with ambition and perseverance, dreams can indeed become reality.