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Smile Deke Dekho: A Triumph of PR & Digital Marketing

The Lay’s #SmileDekeDekho campaign showcased the power of influencer marketing and public relations in December 2019, engaging millions worldwide. By partnering with Operation Smiles NGO, Lay’s demonstrated a humanitarian approach to marketing, emphasizing the connection between smiles and their products. Utilizing both micro and mega influencers, including Bollywood stars Ranbir Kapoor and Alia Bhatt, the campaign garnered immense traction across social media platforms. With catchy hashtags and emotional appeal, it drove significant engagement, resulting in over 100 million impressions. The success underscores the importance of creative marketing strategies and genuine intentions in leveraging digital platforms for brand promotion. This case study exemplifies the synergy between public relations and digital marketing in achieving impactful campaigns.